Growing your website is like growing your business – it takes time, and effort.
If you’re wanting to push for ongoing growth, but don’t have the ongoing time to do it, or the skills to get the data and insights you need, that’s where I come in.
Some of the ongoing SEO work I can help you with includes:
SEO Reporting
When I say SEO reporting – I’m not saying an export from a SEO tool, a bunch of random numbers from Google Search Console or a bunch of SEO jargon that leaves you thinking “what?”.
When I say SEO reporting, I’m talking about a custom dashboard you can access at any time to track your website, a monthly report on the performance of your website and how it’s measuring up with the things that really matter – revenue and/or leads. Not to mention, reporting is an opportunity to see where things have changed and uncover opportunities.
You’ll get a report on your performance, your website, and the opportunities for even better performance.
Content Writing
Copywriting is what got me into marketing, and marketing is what got me into SEO. Content isn’t just getting words on a page for SEO (though it does help!), content is aimed to improve the reach of your page, answer customer questions and help drive purchases or leads on your wesbite.
You’re also not buying AI spam. While I use AI in my day to day, any work I use AI to help with is heavily scrutinised, and any content which AI assists with is thoroughly read, edited and cleaned up to ensure we’re not adding more AI spam to the internet (which is sure to get penalised before long).
Technical SEO
Technical SEO is all about how your website works, for both users and search engine crawlers. When looking at technical SEO we’re making sure that search engines can find the pages they need to, avoid those which they don’t and can “see” the pages so they can index them – making sure that the pages you need people to find in search are able to be shown.
We do this by looking at three main things:
- Crawling – or how users and search engines navigate around your website.
- Rendering – or how search engines “see” what’s on page – and how your pages load for your customers.
- Indexing – or how we can get pages served in search engines – or keep them out if they shouldn’t be there (who searches for a cart page after all?!)
Off Page SEO
Off page SEO is all about authority. When someone links to your website, it’s a vote of confidence to people and search engines that your website is a good website. The more votes of confidence, or authority, that your website has, the higher your pages rank.
Off Page SEO is all about helping you get this authority, from finding suitable websites to ask for links on, to helping get those links, I help you build your website’s authority in a strategic, data driven way to push your pages higher within the rankings.
User Experience
I don’t claim to be a UX specialist, but any good SEO should have UX in mind when helping you with your website. By looking at your website’s journey, layout and ease of use, I can help you smooth the user experience of your website, leading to higher conversions and more business for you.